The Cons of Manufacturing Overseas

Many business owners ponder the pros and cons of expanding their production overseas. While foreign manufacturing does offer a number of advantages, it’s important to consider all facets of this transition that can contribute to the potentiality of risk and …

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The Pros of Manufacturing Overseas

At some point in time most owners of growing product based business will ponder the perks of foreign production. An estimated 53 percent of American manufacturing companies already outsource overseas. The question “is overseas product right for me?” is a …

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The Pitfalls of Product Development

“You just get to enjoy the sausage, you don’t see how it’s made.” A silly analogy stolen from an old episode of King of Queens, this sentiment also rings true when describing the relationship between consumers and their favorite products. …

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Going Global: How to Build an International Brand

Looking to expand your business goals on a global scale? Make sure you’re well prepared for the social, cultural and economic challenges posed by international branding endeavors.   Having successfully positioned your brand within a localized market, you’ve decided that …

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